1. From Humble Beginnings to Headline Maker
Sharelle Rosado has never been content to do things halfway. From her days leaping out of military aircraft as an Army paratrooper to front‑and‑center fame on Netflix, sharelle rosado has built a life that blends grit, glamour, and relentless ambition. Today the founder of Allure Realty is one of the most recognizable faces in luxury real estate—and she did it while amplifying the voices of women and minorities in a fiercely competitive industry.
2. A Discipline Forged in Uniform
Before “Selling Tampa” cameras began rolling, sharelle rosado spent thirteen years in the U.S. Army, including a stint in Kuwait. Those years, she says, taught her the focus, punctuality, and mission mindset needed to run a multimillion‑dollar brokerage. They also provided the leadership style—direct, decisive, but always team‑oriented—that her agents cite as the secret sauce behind Allure Realty’s rapid rise.
3. Building Allure Realty Brick by Digital Brick
When sharelle rosado opened Allure Realty in 2019, she had three agents operating out of a modest Tampa office. Six years later the firm boasts more than forty agents and satellite locations in Miami and Charlotte, handling north of $200 million in annual sales. Her decision to market listings via cinematic social‑media videos—as opposed to traditional postcards—helped Allure grow national name recognition quickly.the-sun.com
4. ‘Selling Tampa’ and a Crash Course in Reality TV
Netflix came calling in 2021, handing sharelle rosado the reins of “Selling Tampa,” a spinoff of “Selling Sunset.” The series captured both million‑dollar closings and the sometimes‑messy commission debates that come with fast growth. Fans praised her vision of an all‑female, minority‑owned brokerage, even as the show highlighted how hard she pushes her team to perform. Ratings success has fueled talk of a Season 2, and Rosado recently teased on Instagram that filming is “closer than people think.”
5. Center Stage Again in ‘W.A.G.s to Riches’
If viewers wanted more, they got it: sharelle rosado stepped into a new spotlight with Netflix’s January 22, 2025 launch of “W.A.G.s to Riches,” a docuseries following high‑profile sports spouses. The show tracks her life as a powerhouse mom and CEO post‑engagement—and captures the rumor mill that exploded after she and former NFL star Chad “Ochocinco” Johnson called it quits. When tabloids claimed the romance was a publicity stunt, Rosado fired back that the relationship was “as real as the daughter we share.”soapcentral.com
6. Navigating Love, Motherhood, and a Public Break‑Up
Few entrepreneurs must juggle boardroom negotiations and breakup headlines simultaneously, but sharelle rosado handled it head‑on. The couple ended their engagement in October 2024 after she discovered unfaithful messages, yet both have emphasized co‑parenting their toddler Serenity. In interviews, Rosado has said that transparency about heartbreak can help other women find strength—and has not ruled out reconciliation if trust can one day be restored.essence.com
7. New Ventures: ‘Humble Baddies’ Podcast and Brand Deals
Slowing down is not in the vocabulary of sharelle rosado. Early in 2025 she partnered with Shannon Sharpe’s production company to launch “Humble Baddies,” a podcast dissecting entrepreneurship, fitness, and healthy relationships. Fashion Nova named her an official ambassador, and she uses the platform to champion body positivity. Meanwhile, Allure’s commercial division closed its first eight‑figure office‑complex sale, proving Rosado’s skill set extends far beyond waterfront mansions.nypost.com
8. Social Media, Philanthropy, and Influence
With 1.5 million Instagram followers, sharelle rosado treats her feed as a master class in intentional branding: high‑gloss property tours one day, uniform‑inspired workouts the next, and always a dash of motivational wisdom. Off‑screen, she collaborates with veteran‑support nonprofit AMVETS, paying forward the mentorship she received in uniform. Her annual “Keys and Curls” scholarship sends two women of color through real‑estate licensing school each year.
9. Leadership Philosophy: Teach, Then Trust
Ask any Allure agent why they stay, and they’ll cite sharelle rosado’s open‑door policy. She insists rookies shadow her for 90 days, then empowers them to negotiate solo once they hit quota. “I’m tough because the market is tougher,” she often says, invoking the military adage that proper preparation saves lives—except now the “lives” are multimillion‑dollar portfolios. Her approach has cultivated top producers who reflect the community they serve.
10. Looking Ahead: Expansion and Legacy
The future appears as bright as a Florida sunrise for sharelle rosado. Plans are underway for Allure Realty Dubai, tapping global investors who crave beachfront American property. Season 2 of “Selling Tampa” is expected to follow that international launch, and rumor has it that Netflix has green‑lit a crossover episode with the original “Selling Sunset” cast. Yet Rosado’s true north remains unchanged: build generational wealth for her children and create a blueprint for women who might never have envisioned themselves closing an eight‑figure deal.
From combat boots to stilettos, from classified briefings to confidential closing tables, sharelle rosado has rewritten what success looks like—one flawless open house and one fearless leap at a time. As her empire scales and her voice grows louder, expect the name sharelle rosado to keep echoing—on your newsfeed, your TV screen, and maybe even on the deed to your dream home.
